Marketers are fussy about genre boundaries, understandably. They have to know the audience to whom they're pitching the product, and they have to define the product for that audience. The boundaries are "imaginary," and artists don't have to enforce them. If the artist is also a marketer, that's another matter. But very often artists act like marketers without being aware of the conflict of values that can arise: Should they enforce these boundaries? Why? What if we think of certain features not as "genres" but as "modes" — there's a feeling, a tone, an approach, but not a firm category?
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