Wednesday, May 24, 2023

Rainbows in the wind

city

Matt Walsh wants to make LGBTQ-inclusivity seem politically "toxic."

The Tennessee Holler, tweet on May 24, 2023: Just like Rufo admitting 'CRT' was a political game, here's Nashville resident Matt Walsh giving the Pride game away...they will not stop, especially with TN legislators/brands caving to them at every turn... But they are on the wrong side of history. Quote-tweeting Matt Walsh: The goal is to make 'pride' toxic for brands. If they decide to shove this garbage in our face, they should know that they'll pay a price. It won't be worth whatever they think they'll gain. First Bud Light and now Target. Our campaign is making progress. Let's keep it going.

What's the tactic for achieving that? Well, the department store chain Target received threats of violence for its line of Pride merchandise.

Alejandra Caraballo, tweet May 24, 2023: They've developed a playbook of inciting violent threats against any institution that's supportive of LGBTQ people to get them to back down. Matt Walsh is fully endorsing terrorism to accomplish his goals. In reference to a Matt Walsh tweet screenshot with one line highlighted: [Conservatives] needed those of us who are incorrigible assholes to come along and do what they didn't have the stomach for.

The result? Target removed its Pride merchandise.

Parker Molloy says: On Monday [April 22], I wrote a piece about how I hope brands make their decisions about what sort of Pride Month pandering they want to do and," crucially, "stick with it." Molloy continued:

"And then the very next day, Target panicked in response to right-wing tantrums, lies, and threats of violence, with a spokesperson saying that 'we've experienced threats impacting our team members’ sense of safety and wellbeing while at work,' and 'removing items that have been at the center of the most significant confrontational behavior.' Target knew this was coming, as right-wingers have been having meltdowns over the super corporate, super sanitized Pride displays of past years. Even so, it caved to terrorism.

How do you think people on the right reacted to that? Do you think they said, 'Oh wow, thank you, Target! You’ve addressed our very real and not-at-all insane demands to reduce the visibility and drop inventory of some of your Pride collections. We are happy that you heard us, and we are going to get along now.'? No, of course not. They saw it as evidence that their campaign of terrorizing store employees and vandalizing in-store displays was working."

Trans/queer people have various individual perspectives.

I saw concern expressed by a queer worker at Target. This individual said they felt Target had made the right choice in this situation, since employees just want to feel a sense of basic safety restored so they can continue showing up to work. Employees might not want their employer to have a fight over pride flags if the assumption is that the fight baits terrorists.

(Of course, as Parker Molloy said above, appeasing terrorists doesn't work. Terrorists cannot be appeased by satisfying their demands because their demands aren't literal or sincere.)

Also, arguably, when a corporation caves to terrorists, it can increase their employees' fear level. It suggests the employees really are in danger and that no one is really in control — unless, just perhaps, they are a large corporation, but perhaps not even then. If a retail corporation is acting in a way that suggests its CEOs are stressed or confused, what are individual LGBTQ people supposed to do?

man just imagine how stressed all your trans friends are if a multinational corporation who's had a pride line for like almost a decade is now like 'wow this shit sucks. we're leaving this lucrative segment on the table because it's too dangerous'

Here's another perspective:

Doctrix Snow @MistressSnowPhD May 24, 2023 tweet: just realized I’ve never owned any pride shit ever, was wondering why, & remembered about a decade ago, one of my besties in college was wearing a 'nobody knows I’m a lesbian' tshirt in union sq (nyc). she woke up in the ER after getting hit in the head w a brick.

One trans woman's perspective: No more "rainbows that disappear at the first gust of fascist wind." Please.

By the way, these screenshots are from Twitter and Twitter is (IMO) dying, but you can subscribe to Erin on Substack: www.erininthemorning.com

Erin Reed, tweet 1 of 4, May 24, 2023: The way that Bud Light and Target are reacting to the far right angry at including LGBTQ+ people is EXACTLY why many of us have railed against corporate pride. If your advocacy consists merely of rainbows that disappear at the first gust of fascist wind, it amounts to net harm.
Erin Reed, tweet 2 of 4, May 24, 2023: Bring Pride back to its roots. Pride Parades should be US walking through the street, not corporate sponsored floats who will drop their rainbows when Matt Walsh yells. It should be US dancing in the blocks open to all, not a bud light sponsored block party
Erin Reed, tweet 3 of 4, May 24, 2023: My call to action: Pride is coming, and there is still time to get back to your roots. Find your local organizations, host your own Pride parades and celebrations, develop strong local communities that don't depend on billion dollar multinational corps that will do us harm.
Erin Reed, tweet 4 of 4, May 24, 2023: A 100 person Pride parade with no corporate floats is more helpful to your community than a 10,000 one that excludes all but the handpicked queers with companies waving rainbow flags that will just drop us when it's convenient to them, leaving us to fight for ourselves.

Here are selected screenshots from a thread (not the whole thread):

Charlotte Clymer, May 25, 2023: If you're a corporate marketing officer concerned over what's happening with Target, let me make something abundantly clear: you will never appease anti-LGBTQ extremists. They don't want *some* concessions. They want all of them. But there's a colder truth at play here.
Charlotte Clymer, May 25, 2023: When the Bud Light controversy erupted, the CEO of Anheuser-Busch made the unwise choice to cave entirely. He essentially apologized for the company recognizing that trans people exist and put the marketing execs on leave. It didn't work. They're still boycotting Bud Light.
Charlotte Clymer, May 25, 2023: You need to understand something about these people: their objective is not really to gain any ground but to find an outlet for their rage at the world changing around them. They are starving for outrage all the time. They would rather be perpetually angry than be mollified.
Charlotte Clymer, May 25, 2023: They are furious that anyone would ask them to learn about others because it de-centers their experience as the unassailable, unaccountable default. And deep down, they know we're never going away. The closet has been permanently opened.
Charlotte Clymer, May 25, 2023: If they can't get that world back, what's the next best thing? Finding community in outrage. These people go out of their way to be angry. They'll share rightwing clickbait articles they know to be false because it gives them permission to be spitting hot mad.
Charlotte Clymer, May 25, 2023: They are angry, and beneath that, they are very, very scared. They will claim they're not scared. But they're terrified. None of this works without fear. Fear of what? Uncertainty over their place in a changing society that increasingly doesn't defer to them.
Charlotte Clymer, May 25, 2023: Target thinks this is going away, and it's not. Target could pull all their Pride merchandise and sever every relationship they have with the LGBTQ community, but anything short of a corporate statement of
Charlotte Clymer, May 25, 2023: Companies need to understand what's happening right now. You cannot mollify bigots whose primary desire is to be angry. You've already lost them. They're gone. If you cave to them, you're sacrificing the loyalty of other consumers for a sad, small group that will never like you.
Charlotte Clymer, May 25, 2023: On the other hand: if Target and other companies refuse to play this bullshit game with enraged bigots, they will solidify their loyalty with reasonable adults and their families. Don't give in to these hateful people. You will never satisfy their craving for outrage. (thread ends)

Right-wing reactionaries are going into Target and causing mayhem anyhow.

Jessica Kant, May 26, 2023 tweet: Seeing grown men film themselves cause a scene, tip over displays and get worked up about rainbows is instructive as hell. It's immediately apparent that this whole thing is just about male rage. And the entitlement priveleged people feel to berate strangers without consequence.
Jessica Kant, May 26, 2023 tweet: It's not normal to get angry at rainbows and brightly colored clothing. It's not normal to rail about children's books. It's not normal to knock over merchandise in a store and refuse to leave. None of this is normal but it seems so normal to them and that's the problem.
Jessica Kant, May 26, 2023 tweet: I also think it's important to note that despite gender affirming products being available for a while now in Target, things didn't really get out of hand until someone noticed a 'tuck friendly' bathing suit that was at most, in a word, modest.
Jessica Kant, May 26, 2023 tweet: The objection isn't to obscenity, or 'indoctrination', it isn't about sexualization no matter how much Matt Walsh jumps up and down about it. Almost every trans woman I know uses tucking products almost exclusively for other people's comfort, to be LESS visible. To blend.
Jessica Kant, May 26, 2023 tweet: Their rage is about our existence, yes, but also especially our bodies and a desire to control them. And their inability to do so. We have become repositories for every possible insecurity, an effigy of everyone who doesn't live their lives as they demand and seek to control.
Jessica Kant, May 26, 2023 tweet: Fascism is about 'restoring' order to a society perceived as too transgressive, too outside the control of those who feel entitled to power. This is why it isn't an accident that those who already hold outsized privilege— white men, align themselves with it most readily.

Alejandra Carabllo, May 26, 2023 tweet: Target stores nationwide were hit with bomb threats today. This is terrorism.

Bud Light and Target appeased bigots, so the bigotry continues, of course. Now they're coming after Lego.

Jessie Earl @jessiegender tweeting May 30, 2023: This is why you don't give bigots what they want. Bud Light appeased them, so they think they can continue being whinny bigoted children. They keep pushing no matter what. You don't give them an inch. You create a world without them.

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