Monday, January 2, 2023

Four years of blogging on Medium: My earnings

I started writing for Medium in January 2019, and I also joined the "Partner Program" that month, which allows me to earn money. Here's a retrospective of four years of writing and earning, as of year-end 2022.

During 2019, I had five months in which I earned less than $1, and the other seven months I earned nothing whatsoever ($0.00). The first half of 2020 was similar. My total earnings for this 18-month period were US $2.09.

Starting in July 2020, something changed. I earned $47.39 for the last 6 months of 2020.

Jul 2020 — $2.52
Aug 2020 — $2.36
Sep 2020 — $11.09
Oct 2020 — $13.37
Nov 2020 — $9.07
Dec 2020 — $8.98

Which is to say: As it costs $50/year to belong to Medium to have the chance to earn money, my first year (2019) I essentially earned nothing and therefore the $50 was not earned back, but my second year (2020) I earned back my membership fee and broke even.

In 2021, I earned $204.42.

Jan 2021 — $9.47
Feb 2021 — $12.06
Mar 2021 — $12.87
Apr 2021 — $17.71
May 2021 — $47.00
Jun 2021 — $20.51
Jul 2021 — $11.90
Aug 2021 — $9.40
Sep 2021 — $9.38
Oct 2021 — $7.47
Nov 2021 — $32.26
Dec 2021 — $14.39

In 2022, I earned $374.95.

Jan 2022 — $14.05
Feb 2022 — $18.37
Mar 2022 — $14.08
Apr 2022 — $14.96
May 2022 — $16.10
Jun 2022 — $27.11
Jul 2022 — $39.43
Aug 2022 — $28.16
Sep 2022 — $38.59
Oct 2022 — $51.91
Nov 2022 — $57.91
Dec 2022 — $54.24

During this 4-year period, I posted 269 articles. That's what it took to earn $628.85. How have these articles performed individually?

To investigate, here are my 15 articles with the most views (i.e., someone clicked on them). 9 have over 1,000 views, and 6 have 500–999 views.

Please realize what this implies about the other 254 articles. Of those, 187 articles got 20–499 views, and 67 articles got fewer than 20 views.

The rough breakdown is: 5% get over 500 views, 70% might get a few hundred views, and 25% get basically zero attention.

Of statistical relevance: Of the 15 highest-performing articles, most were clearly about transphobia, while ZERO of the 67 zero-attention articles bear titles suggesting they have anything to do with transgender people or issues. To be fair, I must admit many of those titles were unclear and unappealing and it wasn't obvious what, if anything, the article would be about at all. But my overall takeaway is that my readers really only want to read what I'm writing about trans issues. That's the topic most likely to persuade at least 500 people to click on the article, and it's the only topic that will get more than 20 people to "clap" for the article.

Note: The articles with the most views don't necessarily earn the most money. An article earns money if it's read by a paying subscriber, and it earns more money if the reader spends more time with it. This means that articles that tend to be found by Medium subscribers (because subscribers are "clapping," commenting, and highlighting them), and that are long, will earn more. Articles that tend to be found elsewhere on the internet (by Google searchers, for example), or that are short, will earn less.

Also, the older the article is, the longer it's been available to gain new readers and earn money. Some articles get a lot of attention when they're first posted, and then interest drops off sharply — a common example is for "breaking news" topics whose value soon expires — but articles on "evergreen" topics (e.g., classic literature) may keep a steady stream of readers over the years. So, when comparing two articles on evergreen topics, the one with higher lifetime earnings may simply be older, not "better"; both articles may be earning $10/year. On the other hand, there's a different reason why new articles may make more money. Writers generally increase their follower count over time, so articles posted more recently were likely made visible to a larger follower list (than had they been posted on the writer's early days on the platform when the writer started off with no followers).

Thus, as might be expected, of my 15 articles with the most total views:
1 is from 2019, my first year on the platform. It was in a publication, which must have helped it get views.
4 are from 2020. All were in publications. I still had few personal followers.
8 are from 2021. Only 1 of these was in a publication. During this year, my followers grew from about 200 to about 350, so it seems I no longer "needed" the help of a publication to get lots of views.
2 are from 2022.

Article title and keyword tagsclicked on articleread to the endminutes to readfansearningsmy followers at the timedate/publication
The Flaws in ‘Mere Christianity’ by C. S. Lewis
C S Lewis - Apologetics - Book Review - Argumentation - Fallacy
11.8K1.7K (14%)387$21.74232019 April 20 — self-published
One Billion Crabs Have Had It
Snow Crab - Alaska - Climate Change - Ice - Fisheries
5.6K3.3K (59%)215$1.344972022 October 15 — self-published
How Did Richard Dawkins Undermine Transgender People?
Richard Dawkins - Transgender - Dignity - Humanism - Diversity
3K362 (12%)3626$39.362732021 April 27 — An Injustice!
What’s Odd About ‘The Purpose-Driven Life’
Books - Reading - Christianity - Evangelicalism - Theism
1.91K408 (21%)91$4.662582021 March 14 — self-published
Why Did Richard Dawkins Tweet About Rachel Dolezal?
Richard Dawkins - Rachel Dolezal - Transphobia - Disinformation - Cultural Appropriation
1.4K630 (44%)924$41.052732021 April 27 — self-published
What Does Tucker Carlson Say About LGBT People?
Tucker Carlson - Homophobia - Transphobia - LGBTQ - Fox News
1.2K190 (15%)1212$10.333232021 October 17 — self-published
Why Fascists Target Gender Transition
Transphobia - Fascism - Trumpism - Philosophy Of Time - LGBTQ
1.2K553 (44%)344$13.244472022 July 6 — self-published
For those who don’t want to read the new ‘Robert Galbraith’ serial killer tale
Books - Reading - Jk Rowling - Robert Galbraith - LGBTQ
1.2K388 (32%)819$6.871292020 Sept 16 — Books Are Our Superpower
Empathy for Cis People
Cisnormativity - Empathy - Ignorance - Social Exclusion - Politics Of Bad Faith
1K173 (17%)4612$25.403462021 Dec 12 — self-published
The Moral of ‘The Plague’ by Albert Camus
Books - Reading - Camus - The Plague - Fascism
913481 (53%)511$5.651712020 Nov 21 — Books Are Our Superpower
There Is No War on Christmas
Christian Supremacy - Antisemitism - War On Christmas - Religious Tolerance - Coexistence
795111 (14%)188$3.461962020 Dec 19 — An Injustice!
30 Terrible Ways to Express ‘Skepticism’ of Transgender People
Gender Critical - Transgender - Transphobia - Fallacy - Homophobia
751183 (24%)1328$25.953382021 Nov 4 — self-published
Read This Man’s Story of his Escape from North Korea
Books - Reading - North Korea - Fascism - Starvation
701366 (52%)82$1.581962020 Dec 3 — Books Are Our Superpower
In This Novel, Sixth-Century Femininity and Masculinity Are Pitted Against Eunuchs
Books - Reading - Eunuchs - Byzantium - Stereotypes
697163 (23%)72$0.712582021 Mar 6 — self-published
Books Like This Cause ‘Irreversible Damage’
Irreversible Damage - Abigail Shrier - Trans Kids - LGBTQ - Transphobia
50863 (12%)4211$4.142982021 July 24 — self-published

11 articles have at least 20 "fans", meaning someone "clapped" (the equivalent of the "like" button). One of these articles was a general introduction to myself as an author, which I put in a high-visibility publication for that purpose. The other 10 articles were all about transphobia. They tended to be short, which makes sense, since if people don't reach the end of the article, they won't have the "clap" button at the bottom.

Why Fascists Target Gender Transitionminutes to read: 3fans: 44
Right Wing Lies About Trans Suicideminutes to read: 6fans: 31
30 Terrible Ways to Express ‘Skepticism’ of Trans Peopleminutes to read: 13fans: 28
How did Richard Dawkins Undermine Trans Peopleminutes to read: 36fans: 26
Why Did Richard Dawkins Tweet About Rachel Dolezalminutes to read: 9fans: 24
About Me — Tucker Liebermanminutes to read: 4fans: 24
What We Can Learn About Helen Joyce in Two Sentencesminutes to read: 5fans: 21
How the Far-Right Comes for Trans Peopleminutes to read: 4fans: 21
It's Easy for This Guy to Challenge Transphobiaminutes to read: 5fans: 21
'And You Know What That Means'minutes to read: 5fans: 20
Oh, It's About Sports, Is It?minutes to read: 11fans: 20

How my followers grew over time

TotalGrowth
Dec 2022 553 +27
Nov 2022 526 +29
Oct 2022 497 +22
Sep 2022 475 +12
Aug 2022 463 +16
Jul 2022 447 +36
Jun 2022 411 +20
May 2022 391 +9
Apr 2022 382 +7
Mar 2022 375 +10
Feb 2022 365 +9
Jan 2022 356 +10
Dec 2021 346 +8
Nov 2021 338 +15
Oct 2021 323 +6
Sep 2021 317 +8
Aug 2021 309 +11
Jul 2021 298 +5
Jun 2021 293 +2
May 2021 291 +18
Apr 2021 273 +15
Mar 2021 258 +24
Feb 2021 234 +18
Jan 2021 216 +20
Dec 2020 196 +25
Nov 2020 171 +19
Oct 2020 152 +23
Sep 2020 129 +23
Aug 2020 106 +5
Jul 2020 101 +5
Jun 2020 96 +9
May 2020 87 +6
Apr 2020 81 +6
Mar 2020 75 +7
Feb 2020 68 +4
Jan 2020 64 0
Dec 2019 64 +3
Nov 2019 61 +2
Oct 2019 59 +5
Sep 2019 54 +12
Aug 2019 42 +7
Jul 2019 35 +6
Jun 2019 29 +2
May 2019 27 +4
Apr 2019 23 +5
Mar 2019 18 +5
Feb 2019 13 +6
Jan 2019 7 +7
black and white photo of smiling guy in suit typing on old-style typewriter

Mid-2023

Here's how Medium says they calculate earnings.

March 2024 update

In February 2024, I published seven stories in English. I translated one into Spanish and made it a separate post, so there were eight posts.

That month, I earned $61.07 (including $4.54 in referred member earnings), so $56.53 on all 473 stories I've ever posted to the platform during the 29 days of February: $1.95 per day on story earnings.

During the first week of March, I published no new stories. During that week, I earned less than $1 per day on my back catalog of 473 stories.

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